Posts Tagged ‘local directories’
Google Tags Available for Google Maps
Google Tags:
Google is offering it's Tags feature in all 50 states today. The Google Tags option, available for $25/ month, allows a business to place a special tag on their G Maps listing.
A yellow Tag shows up on both the map and business listing calling attention to the merchant. A scissor icon on the map can denote a coupon offered by the business.
It remains to be seen how effective the Google Tags feature is, but for less than a dollar a day it is certainly worth testing. There are no contracts, so you may cancel at any time.
One drawback is obvious. You must attain a Google Map Box placement. But no worries, a Local Search Marketing Services Professional can help you with that.
12 Free Local Directories for Small Businesses
The statistics a clear:
70 percent of online searchers will use local search to find offline businesses. (Kelsey Group)
If your customers search for your product or service online, will they find you or your competitor?
The phone book is a dying advertising medium!
Another sobering tidbit:
97% of Internet users in the U.S. gather shopping information online, and of those, 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
It is absolutely necessary to get your business listed in local search directories.
Dental Marketing
If you would like to either create or revitalize your web presence of your Dental Practice, there are numerous marketing techniques that can be used to accomplish this. The goal of these Dental Marketing techniques is to reach page 1, position 1 for your keyword on Google local search. And while these techniques can be applied by anyone, I recommend that an online marketing professional be consulted before initiating an online campaign.
A Small Business Marketing Consultant should perform a competitive marketing analysis that defines your competition, their strengths and weaknesses, backlinks, etc.
As a Dentist, would you randomly drill teeth looking for a cavity? Or do you examine and x ray your patient's teeth to get an overview of the necessary work? A competitive analysis is like an x ray of your online competition.