Dental Marketing
If you would like to either create or revitalize your web presence of your Dental Practice, there are numerous marketing techniques that can be used to accomplish this. The goal of these Dental Marketing techniques is to reach page 1, position 1 for your keyword on Google local search. And while these techniques can be applied by anyone, I recommend that an online marketing professional be consulted before initiating an online campaign.
A Small Business Marketing Consultant should perform a competitive marketing analysis that defines your competition, their strengths and weaknesses, backlinks, etc.
As a Dentist, would you randomly drill teeth looking for a cavity? Or do you examine and x ray your patient's teeth to get an overview of the necessary work? A competitive analysis is like an x ray of your online competition.
If, after reviewing the competitive analysis, you wish to proceed on your own, I've listed some techniques that may be employed in your Dental Marketing campaign to gain page one of Google local search.
- Your main tool to market your dental practice is an optimized website. This publishing platform should have correct title page optimization, internal links, site maps, keywords, meta data etc. A WordPress self hosted blog is a great choice. Stay away from flash animation sites. A flash site looks cool the first time, but your clients will tire of it quickly. Your domain name should be geographically keyword optimized to compete in your local market, as in Tampa Dentist.com. You can get a vanity domain name ie. BobJonesDDS.com, but you'll rank more easily on the search engines with the former.
- Utilize local directories. Create or claim your listing on Google Places, Yahoo Local, Yelp and more. Encourage your clients to add testimonials.
- Write articles on your blog. This will keep your clients entertained and encourage search engine spiders to visit. Google loves fresh content.
- Add lead capture to your site. Offer a free report to obtain the name and email addresses of visitors. Follow up and turn them into clients.
- Video Marketing: Create videos of yourself and client testimonials. Place them on your site and submit to Youtube and other sites. Google owns Youtube and ranks videos well.
This is but a thumbnail sketch of an online Dental Marketing campaign.There are many more powerful ways to achieve traffic and rankings for your website.
But, if you are like many Dental professionals, you have very little time to implement these strategies, much less test and review your results regularly. The services of an expert in local search optimization will more than pay for themselves long term.
In fact you can calculate a client's value with our Customer Lifetime Value Calculator and see how gaining 1-2 clients per month would more than pay for our local search marketing services.
Remember:
If your site is not on Google page 1 for your local search term….. YOU ARE INVISIBLE!…The first 3 listings on page one get the lion's share of clicks. If your website is not there, your competition is getting all that business.
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4 Responses
This is a great blog It has given me the understanding of the general aspects of marketing, thank you.
I very much enjoyed your article about dental marketing. Thanks for your link to the customer lifetime value calculator, i have found this most helpful. Currently all help and advice is welcome in the world of dentistry.
I have been doing internet marketing since last year, however, I have never done or heard about Dental Marketing. This is really informative and I learned something new which I have never heard of. Thanks for sharing.
I am a dental student, this Dental marketing blog post gave a clearcut view about dental marketing.The elobrated article description given me what to do and what not to do? experience while reading the article.After my study i was looking forward to this as one of my career options.The Dental marketing is a ransom growth career i see in the future.Thank you for sharing an Informative article which helps me alot.Your explanation of article is impressive.