Archive for July, 2010
Dental Marketing
If you would like to either create or revitalize your web presence of your Dental Practice, there are numerous marketing techniques that can be used to accomplish this. The goal of these Dental Marketing techniques is to reach page 1, position 1 for your keyword on Google local search. And while these techniques can be applied by anyone, I recommend that an online marketing professional be consulted before initiating an online campaign.
A Small Business Marketing Consultant should perform a competitive marketing analysis that defines your competition, their strengths and weaknesses, backlinks, etc.
As a Dentist, would you randomly drill teeth looking for a cavity? Or do you examine and x ray your patient's teeth to get an overview of the necessary work? A competitive analysis is like an x ray of your online competition.
Local Search Marketing
As a small business owner, you are most likely an expert in your field. You know your trade,and have found offline advertising techniques that work for your business.
But is there another way to gain leads, attract new customers and build your reputation to the masses?
Absolutely. By employing online Local Search Marketing Services, you can reach thousands of consumers on the internet.
Review these statistics, and decide if your business needs an online presence:
- There were 5,981,044 searches on Google just in February 2010 (The Nielson Company)
- 70 percent of online searchers will use local search to find offline businesses. (Kelsey Group)
- 73% of activity online is in one way or another "related to local content" (Google)
- 97% of Internet users in the U.S. gather shopping information online, and 51% "Shop Online then Purchase Offline" (NPD Group)
Market Your Business With Foursquare
Foursquare is one of the hottest social networking sites on the planet today, with over 1.5 million users worldwide and could be good for your business.
Foursquare describes themselves as a mobile application that is a cross between a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so.
Basically a Foursquare user launches a cell phone app and "checks in" after they arrive at a local business. By checking in, they can tell friends of their location, share tips and earn points. As points accumulate, status badges are earned, with Mayor being the top prize. A person becomes Mayor of a business after checking in the most often in the last 60 days.